Status:
Completed
Client:
Yellow Power Pte Ltd
Location:
Singapore
I designed and optimized YellowPower.sg, the official website of Yellow Power Pte Ltd, a leading heavy equipment trading company in Singapore. The goal was to establish a strong digital presence, improve search engine visibility, and attract potential buyers for construction, mining, and industrial machinery across Singapore and international markets.
Website Design & Development
I built a professional, responsive, and SEO-friendly website tailored to the heavy equipment industry, ensuring:
✅ Modern & industry-specific design to showcase heavy machinery effectively.
✅ Mobile-first approach for seamless browsing across all devices.
✅ Fast-loading pages to enhance user experience and SEO performance.
✅ Clear navigation & call-to-actions (CTAs) to drive inquiries and sales.
SEO Strategy for Heavy Equipment Trading in Singapore
To increase organic traffic and improve search visibility, I implemented a comprehensive SEO strategy, including:
🔹 Keyword optimization – Targeting high-intent search terms like heavy equipment for sale in Singapore, construction machinery supplier, and buy used excavators Singapore.
🔹 Technical SEO enhancements – Optimizing site speed, mobile usability, and structured data.
🔹 On-page SEO – Crafting keyword-rich meta tags, product descriptions, and headings.
🔹 Content marketing – Developing informative blog posts and industry insights to attract potential buyers.
🔹 Local SEO strategies – Optimizing for Singapore-based searches, Google My Business, and local directories.
Results & Business Impact
📈 Increased organic traffic from Singapore-based and international buyers.
📈 Higher Google rankings for competitive heavy equipment keywords.
📈 Improved lead generation through optimized product pages and engaging content.
📈 Strengthened online presence as a trusted heavy equipment supplier in Singapore.
By integrating modern web design with targeted SEO strategies, I successfully transformed YellowPower.sg into a high-performing digital platform, helping the company expand its reach in Singapore’s heavy machinery market and beyond.